Connecting the “Smart Product” technology of Solyo with the high-touch business of My French Cellar delivers truly remarkable interactivity with wine lovers around the globe. Using the Solyo platform and NFC or QR tags, each bottle can engage a unique conversation with consumers, tailored to each moment of their needs: in store or at home.
- In a store, bottles will typically present pre-sales information with enlightening details, telling stories, presenting ratings, tasting note or e-coupon relevant to specific stores.
- At home, richer content is made available such as videos of vineyards, the wine maker or the various awards won over the years. Solyo also delivers “Add to cart” buttons from retailers or stores nearby to expedite the refill.
My French Cellar helps wine professionals to import and distribute French wines in the US. They orchestrate the entire importation and distribution. Thanks to Solyo, a story now comes across the ocean with the bottle, a story about people, places, time and culture.