QR codes will appear onscreen for about 30 seconds, to give viewers enough time to pull out their phones and navigate to the shoppable pages, NBCU said. To instruct viewers on how the ads work, the ads will include either a show host offering instructions or a message appearing in the lower third of the screen explaining how to scan the QR code.
It’s a match. NBC Universal has tapped Lacoste as the first advertiser for the media company’s new Shoppable TV feature. The program will debut at the French Open live tennis match of Lacoste brand ambassador Novak Djokovic this weekend.