NEW YORK— Malibu is kicking off the summer season with the launch of the Connected Bottle, a limited-edition bottle that integrates Near Field Communication (NFC) technology in the cap of the bottle and QR code printed on the bottle neck.

Consumers who scan the QR code or tap the NFC tag are directed via a quick link URL to an interactive mobile game where consumers can play for a chance to win Malibu branded swag and also gain exclusive access to cocktail recipes and more.

“It is an exciting time for Malibu as we continue to find new ways to deepen our relationship with our consumers.” said Troy Gorczyca, brand director, Malibu. “What’s exciting about this launch is how we’re leveraging our iconic bottle, something consumers are familiar with, and developing a more meaningful, digital conversation with our customer at the point of sale.”

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